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Case studies

Steering healthier lifestyles

This case study takes place amidst a familiar backdrop sector funding cuts driving service reform. In this instance, this meant the proposed integration of separate behaviour change support services- for smoking, excessive alcohol consumption,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Rachel Abbott, Eimear MacGarty
Company: The Behavioural Architects
November 16, 2016
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Citation

Abbott and MacGarty (2016a, November 16). Steering healthier lifestyles. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/steering-healthier-lifestyles-8913


Videos

Steering healthier lifestyles

Few novels tell a novel story. Behavioural science can shine new light on the age-old stories of lived experience. Stories are as important as they ever were: they open the door into people's inner worlds, and reveal the other characters and forces...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Rachel Abbott, Eimear MacGarty
Company: The Behavioural Architects
June 15, 2016
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Citation

Abbott and MacGarty (2016a, June 15). Steering healthier lifestyles. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/steering-healthier-lifestyles


Research papers

New frontiers of qualitative research

With breakthrough thinking emerging across the behavioural sciences, we have so much more insight today about human behavior than ever before. As qualitative researchers, who seek to explore and interpret behaviour, this is exciting but also at times...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Tom Morgan, Rachel Abbott
Company: The Behavioural Architects
November 18, 2015
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Citation

Morgan and Abbott (2015a, November 18). New frontiers of qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-frontiers-of-qualitative-research